With over 2 billion people flocking on WhatsApp, businesses have realized the benefits of the app and have been increasing their presence on the instant messaging platform.
Also, the dynamics of B2C communications are changing. People no longer want to be contacted over emails or phone calls. They prefer texting. They want to be contacted on their preferred channels.
That is another reason why businesses need to consider being on WhatsApp.
But is being on WhatsApp enough? Not really.
You need to let your leads know that you are available for them on WhatsApp. One way to do that is by placing a WhatsApp chat button or WhatsApp live chat widget on your website.